the first-ever meditation lifestyle brand.
Intermix founder Khajak Keledjian approached Feel in 2015 seeking help with his latest endeavor: a premium lifestyle brand, called Inscape, centered around the massively popular meditiation movement. With a strong concept already in mind, Khajak and the Inscape team worked with Feel to refine their vision and express it through branding and design.
Over the course of four months, we adhered to a frenetic pre-launch timeline to create a brandbook, visual identity, retail signage and in-store collateral, app and web design, and spatial design direction. The result was a comprehensive and cohesive expression of a company poised to create—and dominate—an industry.